Design with
Intention.
I’m Vinnie, and this is minmlized—a portfolio of minimal, meaningful experiences crafted with purpose.
I’m Vinnie, and this is minmlized—a portfolio of minimal, meaningful experiences crafted with purpose.
The LUEUR Minimalistic Design Awards, an annual event celebrating excellence in minimalist design, needed a strong and cohesive brand identity that aligned with its core philosophy of simplicity and elegance. Without a well-defined visual direction, the event risked lacking a distinctive presence, making it harder to establish itself as a prestigious platform within the design community.
view projectThe Bell and Beacon, a restaurant in Parkdale, Toronto, had an outdated and inconsistent brand identity that failed to resonate with its target audience. This led to weak customer engagement, ineffective marketing efforts, and a lack of strong visual presence in a competitive area. Without a clear and cohesive design system, the restaurant struggled to establish itself as a recognizable and engaging destination.
view projectThe LUEUR Minimalistic Design Awards established itself as a benchmark for excellence in minimalist design, but it lacked a dedicated platform to showcase and document the evolution of minimalism in interior and architectural design. Without a structured editorial presence, the brand risked missing an opportunity to solidify its authority and engage a wider audience beyond the awards.
view projectGymshark’s website was cluttered and lacked a cohesive visual direction, leading to a suboptimal user experience on both desktop and mobile platforms. The brand’s minimalist design ethos was not fully reflected, making the website feel outdated and difficult to navigate, which risked alienating users and weakening brand identity.
view projectEvoke, a creative agency specializing in brand design and identity development, needed a bold and cohesive brand identity that could set them apart in a competitive market. Without a distinctive visual presence, Evoke risked blending in with other agencies, making it difficult to communicate their unique value and creative vision to potential clients.
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VINNIE M
I believe in the power of simplicity to create impactful and memorable designs. Explore my portfolio to see how minimalism can elevate your brand. Let’s connect and bring your vision to life.