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LUEUR MDA
The LUEUR Minimalistic Design Awards required a refined brand system to reflect its core philosophy—clarity, restraint, and elegance. Without a cohesive visual direction, the platform risked losing distinction in a competitive design landscape.
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THE BELL AND BEACON
The Bell and Beacon lacked a cohesive brand system—its visual identity was fragmented, outdated, and disconnected from its audience. In a competitive landscape, this absence of clarity limited engagement, diluted marketing impact, and hindered its ability to stand out as a destination.
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LUEUR VOL 1
The LUEUR Minimalistic Design Awards celebrated excellence in minimalist design—but lacked a platform to document its evolution. I created a digital editorial presence to establish its authority and expand its reach.
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GYMSHARK
Gymshark’s digital presence lacked cohesion—its interface was visually fragmented and misaligned with the brand’s minimalist ethos. The result was a disjointed user experience that diluted brand clarity and hindered engagement across platforms.
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EVOKE
Evoke required a bold, strategic identity to distinguish itself in a saturated market. Without a defined visual language, the agency risked losing clarity around its creative value and market position.
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VINNIE M
I craft brand experiences rooted in clarity, precision, and restraint. Explore the work—where minimalism isn’t just a style, but a strategic tool for distinction.