Less is more.

Until it's not.

I’m Vinnie—a designer focused on clarity, structure, and scalable identity systems that adapt to context. Whether through quiet restraint or bold interruption, my work is built to serve purpose over decoration.

 Minmlized is where I think in systems, not surfaces. Everything here was created to solve real communication problems with intention, not aesthetics for aesthetics’ sake. If it breaks the rules, it’s because it knows them.

01

LUEUR VOL 1

The LUEUR Minimalistic Design Awards celebrated excellence in minimalist design—but lacked a platform to document its evolution. I created a digital editorial presence to establish its authority and expand its reach.

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02

THE BELL AND BEACON

The Bell and Beacon lacked a cohesive brand system—its visual identity was fragmented, outdated, and disconnected from its audience. In a competitive landscape, this absence of clarity limited engagement, diluted marketing impact, and hindered its ability to stand out as a destination.

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03

LUEUR MDA

The LUEUR Minimalistic Design Awards required a refined brand system to reflect its core philosophy—clarity, restraint, and elegance. Without a cohesive visual direction, the platform risked losing distinction in a competitive design landscape.

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04

GYMSHARK

Gymshark’s digital presence lacked cohesion—its interface was visually fragmented and misaligned with the brand’s minimalist ethos. The result was a disjointed user experience that diluted brand clarity and hindered engagement across platforms.

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05

EVOKE

Evoke required a bold, strategic identity to distinguish itself in a saturated market. Without a defined visual language, the agency risked losing clarity around its creative value and market position.

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VINNIE M

I craft brand experiences rooted in clarity, precision, and restraint. Explore the work—where minimalism isn’t just a style, but a strategic tool for distinction.