EVOKE
Evoke, a creative agency specializing in brand design and identity development, needed a bold and cohesive brand identity that could set them apart in a competitive market. Without a distinctive visual presence, Evoke risked blending in with other agencies, making it difficult to communicate their unique value and creative vision to potential clients.
ROLES & TOOLS
Roles: Brand Identity Design, Art Direction, Visual Strategy
Tools: InDesign | Photoshop | Illustrator | XD
CRAFTING A BRAND THAT EVOKES IMPACT
A creative agency’s identity isn’t just about looking polished—it’s about standing out in an industry driven by innovation. Evoke needed a brand presence that wasn’t just visually appealing but deeply reflective of its creative ethos. My challenge was to develop an identity that felt distinct, cohesive, and strategically positioned to attract the right audience.
STRATEGIC DESIGN FOR A DISTINCTIVE PRESENCE
I led the entire brand identity design, overseeing every aspect of art direction. From crafting a standout logo to developing cohesive brand collateral, I built a design system that extended across both digital and print platforms, ensuring Evoke’s presence felt seamless and intentional. The brand’s typography, color palette, and visual hierarchy were meticulously crafted to embody Evoke’s innovative approach while maintaining a strong, recognizable aesthetic.
A BRAND EXPERIENCE THAT TRANSLATES INTO GROWTH
The new identity positioned Evoke as a standout agency in the creative industry, reinforcing its credibility and attracting a broader, more engaged audience. By establishing a cohesive visual language, Evoke was able to communicate its values with clarity, making a lasting impact across all touchpoints. This refined brand system not only enhanced recognition but also played a crucial role in elevating Evoke’s industry positioning.
DESIGN AS A FORM OF STORYTELLING
I believe branding is more than visuals—it’s a narrative woven through design. For Evoke, my focus was on creating an identity that wasn’t just aesthetically striking but deeply rooted in precision and intentionality. Every design choice—from typography to spatial composition—was crafted to ensure the brand didn’t just blend in but made a statement.
